Audience and Reception

Relationships between media and audiences : prospects for audience reception studies

LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...

The challenge of audience reception: a developmental model for educational game engagement.

According to educational gaming advocates, the engaging nature of games encourages sustained game play and enhanced attention to learning outcomes among players. Because children's and adolescents' play time varies by game genre, engagement with a game likely reflects the match between the genre and the player's preferences and needs. Youth learn which games are likely to promote satisfying psy...

SJIS Profile and Audience

Ratings and Audience Measurement

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...

Audience effects

study into the mauve stinger. “The trouble is that we know so little about jellyfish,” says Haughton. Most people think of them as having little impact on ecosystems. “Now we need to learn, very quickly, about their behaviour and about their breeding patterns in our waters.” The team is getting its first basic data by monitoring the number of jellyfish spotted from the decks of ferries crossing...